Lazy Girl Lingerie

Hi there! I am Cassandra, designer and founder of Lazy Girl Lingerie. I live in Gold Coast Australia and I design feminine free spirited Lingerie for women to feel effortlessly sexy and confident. 

I have been very creative and arty since I was a little girl, but sewing only started to take my fancy in the later years of high school when I was interested in making unique clothing that was different to everyone else’s. I taught myself the basics of sewing, with help from both of my nana’s, but felt frustrated not knowing the technical skills of fashion design and pattern making so I decided to pack up ship and move away from home to study Fashion. I absolutely loved college, pattern making was definitely my favourite subject! We studied a unit on swimwear and lingerie in class, and that was the real turning point for me when I knew I had found my “thing”. I found it fascinating to learn the pattern making and technical sewing skills associated with stretch fabrics and lingerie specifically, and it really gave me the push to bring the ideas in my head to life. I was dreaming of lingerie that was soft, comfortable, feminine, unique and made me feel amazing about my body. Lingerie that was made with heart and NOT mass produced in a sweat shop. The flexibility to have different sizes for tops and bottoms was important – I am a natural pear shape so I knew the struggles of trying to squeeze my booty into matching set sizes that just wasn’t going to fit! I couldn’t find the sort of pieces that I wanted to wear around, so I decided to start making them, and it all really took off from there!

I love running my lingerie label! I love being able to provide women with beautiful lingerie that makes them feel amazing, I love being able to provide an ethically made option in the market, I love all of the amazing creative folk I get to meet along the way! 

For the future I’m working on always growing learning and expanding. I have some ideas for more supportive styles for larger bust sizes, and I also have been confirmed for an exciting runway event later in the year which I can’t wait for! 

I find inspiration in creativity I love listening to up and coming bands and musicians, I love going to art shows and seeing how others express themselves artistically it really inspires me! And for my designing I guess I find sourcing my fabrics the most inspiring I love to play around with them in the studio to brainstorm ideas and go from there. 

There are good times and bad in business! Something that I have really learnt is to 100% back yourself and always believe that you can do it, and that has really helped to get me through any difficulties you may encounter! 

My advice to fellow entrepreneurs would be that if you can dream it, you can do it. The power lies within you, you have the power to succeed and do everything you’ve ever dreamed of. Take action, get started and always believe in yourself! 

Check out Lazy Girl: